First, our designers sketch out the look of the new collection on paper. This is done after considering many aspects including functionality for each product within the category, season favorites and many such.

The design is taken to the artisan where she/he prototypes it using genuine leather. Here, based on the design, which kind of genuine leather will be best suited for the bag or accessory is decided. The internal team thoroughly tests it for functionality. If there is even the slightest chance of the bag not being optimally functional due to design, the team immediately makes the necessary tweaks.

Lastly, when the genuine leather bag or accessory has gone through all the processes, the genuine leather collection, including all the product categories within that collection – business bag, messenger bag, backpack, cross body bag, laptop case, purse, wallet, key holder – are produced for the shop floor.